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Possibilities of innovation in selected cultural object
NOVOTNÁ, Kristýna
The first part of the thesis is focused on the description of the specifics of business in culture, the division of types of innovation and the possibilities of financing cultural activities. In the second part of the thesis, the cultural object Kino Ševětín, its history, marketing communication, potential customers are introduced. Furthermore, there is described the situational analysis, which results in technical, strategic and product innovation. Subsequently, the possibilities of financing these innovations are described.
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Business plan of culturally-multifunction facility in Kladno
Jirků, Veronika ; Vojík, Vladimír (advisor) ; Martínez, Felipe (referee)
This bachelor's thesis is about establishing and running culturally-multifunction facility in Kladno. The goal of this work is to compile a bussines plan and using it to respond to absence of a similar facility in the region. This object offers to customers cultural enjoyment of almost all kinds. In the theoretical part are defined the basic terms which are connected to the business plan e.g. a business, an enterpreneuer, a company or a cultural facility. The practical part is focused on realization of the business plan of culturally-multifunction facility and its cultural potential in town and its surroundings. In this part are mentioned services and utilities for customers and how to ensure them, informations about the company and its legal form. It is not omitted an analysis of market environment, target customers, competition and financial aspects of the project.
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The business strategy of private sales gallery in Prague and the specifics its operation
Prokůpek, Marek ; Vojík, Vladimír (advisor) ; Tyslová, Irena (referee)
This bachelor's thesis deals with a problem of small commercial gallery business. The teoretical part of my thesis is concerned with choosing the proper juridical form for the business, with composition of business plan, with financial plan and financial safety of a gallery. Further, specificity of small commercial gallery business and new trends in the art field are mentioned in this part. The aspects which are described in the theoretical part of my bachelor's thesis are applied to foundation of one fictive concrete private selling gallery afterwards.
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